by Brian Anderson | Dec 18, 2015 | Industry News
Social media management solution provider Buffer acquired Respondly, a social media customer service and brand monitoring tool. The acquisition positions Buffer to move into the customer service market — an area where social media has been growing in prominence within...
by Brian Anderson | Dec 17, 2015 | Industry News
True Influence, a data-driven technology company, has launched the InsightBASE platform, a tool designed to curate online behavioral signals to help marketers engage prospects before they present themselves as a potential customer. InsightBASE aims to monitor online...
by Brian Anderson | Dec 15, 2015 | Solution Spotlight
Seventh Sense is a marketing and sales software platform designed to help users understand their customers’ email behaviors in an effort to increase engagement and conversion rates. Features/Functions With Seventh Sense, users are positioned to: Increase open,...
by Brian Anderson | Dec 15, 2015 | Industry News
Predictive marketing provider Infer has partnered with InsightSquared, a sales performance analytics company, to offer visualization and reporting capabilities designed to provide users deeper predictive insight into their marketing and sales initiatives. The...
by Brian Anderson | Dec 15, 2015 | Demanding Views
Anthony Kennada, VP of Marketing at the software firm Gainsight. began listing some buzzwords of modern marketing: growth hacking, conversion optimization and digital spend. While these phrases are unique to marketing, he emphasized that it’s not just the...
