by Brian Anderson | Dec 23, 2015 | Industry News
B2B account-based marketing (ABM) software provider Terminus has partnered with Dun & Bradstreet in a deal that provides Terminus users with additional B2B data and insights to enhance their ABM initiatives in targeting and messaging. “ABM is changing the...
by Brian Anderson | Dec 22, 2015 | Solution Spotlight
Brainshark Sales Accelerator is a sales enablement platform designed to provide centrally accessible solutions for sales onboarding, ongoing training, prospecting, coaching, content development and live presentation delivery. Features/Functions The Sales Accelerator...
by Brian Anderson | Dec 21, 2015 | Demanding Views
Predictive analytics is fast becoming a critical part of the marketing stack. In a survey that we commissioned with Forrester Consulting earlier this year, 87% of B2B marketing leaders said they had already implemented or were planning to implement predictive...
by Brian Anderson | Dec 21, 2015 | Industry News
Webinar-based marketing solutions provider ON24 hosted 60,000 live webinars on its platform in 2015, a 50% increase from the previous year. The news comes shortly after ON24 unveiled new mobile features, enhanced analytics and a new design for both audience and...
by Brian Anderson | Dec 18, 2015 | Industry News
Jeremy Skule, CMO of Nasdaq, has signed on to keynote the 2016 B2B Content2Conversion Conference in Scottsdale, Ariz. which is hosted by Demand Gen Report. Skule is a 15-year veteran of the B2B industry, helping bring of global brand building experience to our Nasdaq...
