by Brian Anderson | Nov 19, 2015 | Industry News
The Strategy & Planning Series went into full gear on Wednesday, hosting a variety of sessions focusing on the role data plays in driving demand and enhancing content marketing initiatives within B2B organizations. The session Using Predictive Analytics in 2016 To...
by Brian Anderson | Nov 19, 2015 | Industry News
Oracle Marketing Cloud has launched new capabilities designed to help marketers deliver a consistent customer experience. The updates also position marketers to better attribute revenue to marketing initiatives and boost engagement with mobile tools. New interactive...
by Brian Anderson | Nov 18, 2015 | Industry News
The second day of the Strategy & Planning Series revolved around the recurring theme of marketing analytics; primarily, the sessions focused on how data uncovers key prospects and helps align cross-channel messaging to maximize campaign success. Identifying your...
by Brian Anderson | Nov 17, 2015 | Solution Spotlight
Unmetric is a social intelligence platform designed to help users understand the competitive landscape of their industry, uncover insights based on data and develop new social strategies. Features/Functions Unmetric pulls data from the popular social networks, filters...
by Brian Anderson | Nov 17, 2015 | Demanding Views
A recent series of hiccups at Yelp has highlighted an issue plaguing business as a whole: it’s hard to scalably and consistently recruit great salespeople. While professions such as engineering, marketing and HR have in-roads into high schools and colleges to...
