by Brian Anderson | Nov 17, 2015 | Industry News
The first day of the week-long Strategy & Planning Series focused on using data to determine the right balance of inbound and outbound campaigns and improve the performance of the funnel. Many B2B marketers feel they need to pick sides between inbound and outbound...
by Brian Anderson | Nov 13, 2015 | Financial News, Industry News
Teradata announced plans to exit the marketing applications business by the early part of 2016, a move intended to help the company focus on enhancing its data and analytics offerings, while also opening up an estimated $120 million in operating income for 2016. The...
by Brian Anderson | Nov 12, 2015 | Industry News
PeopleLinx, a social sales enablement solution provider, has unveiled new Twitter listening capabilities in recently released updates to its social selling platform. The tool aims to automate the Twitter engagement process by identifying when key prospects are using...
by Brian Anderson | Nov 11, 2015 | Industry News
Industry experts report that B2B marketers are tackling their inbound marketing initiatives with the help of relevant, contextual content to provide B2B buyers the information they need to move along their buying journey. Ultimately, these data-driven clues position...
by Brian Anderson | Nov 11, 2015 | Solution Spotlight
OneSpot’s Content Sequencing platform is designed to help marketers build content-driven relationships by personalizing and sequencing content based on user history, interests and stages of the buyer’s journey. Features/Functionality OneSpot now extends...
