by Brian Anderson | Nov 10, 2015 | Industry News
Demandbase unveiled its B2B Data Cloud, a platform designed to combine the company’s network IP address identification technology with behavioral data located in the user’s current data management system. The new Data Cloud positions Demandbase customers...
by Brian Anderson | Nov 6, 2015 | Industry News
Infer, a predictive technology provider, has launched its prospect management platform intended to customer profiles and identify opportunities within their prospect database. The Prospect Management platform positions marketing and sales teams to segment prospective...
by Brian Anderson | Nov 5, 2015 | Industry News
Salesforce Pardot unveiled new reporting capabilities designed to help users gain a holistic view of their marketing initiatives and identify the ROI of their marketing strategies. The new data visualization and reporting features position Pardot users to keep its own...
by Brian Anderson | Nov 4, 2015 | Industry News
Marketers are creating more organic content marketing initiatives — fueled by SEO and insights gained through content performance metrics — to boost engagement and content effectiveness. This trend was discussed in detail by industry experts at C3 2015 in New York,...
by Brian Anderson | Nov 4, 2015 | Solution Spotlight
ion interactive is an interactive content marketing platform that positions digital marketers to generate more leads, improve lead quality and build prospect profiles. Features/Functionality ion interactive is designed to help marketers create data-driven experiences...
