by Brian Anderson | Mar 26, 2019 | Industry News
On the opening night of the Adobe Summit, senior-level executives from Adobe and Marketo recognized their 2019 Adobe Experience Maker and Marketo Revvie Award winners. The Marketo Revvie Awards are designed to honor Marketo users who are driving business growth and...
by Brian Anderson | Mar 22, 2019 | Industry News
Ceros unveiled new enhancements to its experiential content creation platform at a recent user event in New York City. According to the company, update 6.0 aims to better position customers to create meaningful digital experiences for their target audiences while...
by Brian Anderson | Mar 18, 2019 | Financial News
LeanData, a revenue operations platform, has raised $27.5 million in a Series C funding round led Tenaya Capital. Participating alongside Tenaya Capital was Industry Ventures, Shasta Ventures, Sapphire Ventures and Correlation Ventures. The company stated that the...
by Brian Anderson | Mar 18, 2019 | Demanding Views
Over 20 years ago, the elusive “360-degree view of the customer” was a value proposition in datasheets from just about every Customer Relationship Management (CRM) software suite provider and data warehousing vendor. Over time, marketers have tried to keep their...
by Brian Anderson | Mar 15, 2019 | Industry News
6sense, an ABM orchestration platform, announced a new integration with Salesforce Pardot. The integration intends to help mutual customers gain deeper visibility into buyers’ journeys, positioning them to better engage stakeholders at target accounts with the...
