by Brian Anderson | Sep 28, 2018 | Financial News
PFL, a tactile marketing automation company, announced new capital expenditures that the company states will help further expand its capabilities for current and future clients. The four key investment initiatives intend to accelerate client acquisition and delivered...
by Brian Anderson | Sep 21, 2018 | Blog, Podcasts
In a quick interview at INBOUND 2018, hosted by HubSpot earlier this September in Boston, Demand Gen Report’s Brian Anderson sat down with Scott Brinker, HubSpot’s VP of Platform Ecosystem. Brinker is also notoriously known for mapping out the martech...
by Brian Anderson | Sep 12, 2018 | Blog
via GIPHY Judging by Demand Gen Report’s subscriber list, most of our reader base is currently employed at B2B businesses in a stage of rapid growth and scale. This is no small endeavor; and I know from my own experience that a lot of time, passion and coffee...
by Brian Anderson | Sep 7, 2018 | Industry News
Demandbase launched its new targeting solution designed to use AI and intent data to more accurately target and engage buying committees within target accounts with their advertising. The company’s new Targeting Solution, which is part of the Demandbase ABM...
by Brian Anderson | Sep 6, 2018 | Industry News
In the early days of demand generation, the traditional funnel excelled at helping businesses streamline their processes to move prospective customers from the top of the funnel to closed business. However, there has been a movement within the B2B marketplace toward...
