by Brian Anderson | Jul 11, 2018 | Blog
Innovation drives growth within the B2B marketplace — businesses live and die by their ability to continuously innovate their offerings and go-to-market strategies to help their customers succeed. We shined a spotlight on roughly 40 practitioners in our inaugural B2B...
by Brian Anderson | Jul 6, 2018 | Demanding Views
Data and analytics are the currency to today’s B2B businesses, meaning that leveraging that insight to make accurate decisions has become a major priority to sales and marketing leaders. Forrester Research recently surveyed more 500 B2B data strategy and...
by Brian Anderson | Jul 3, 2018 | Industry News
HG Data, the company intelligence solution for B2B marketing and sales professionals, unveiled updates to its application, positioning users to identify net-new accounts that are potentially in market. The company has also launched new lead record enrichment...
by Brian Anderson | Jun 28, 2018 | Industry News
The emergence of marketing operations in B2B began when companies realized that they needed a figurehead to lead the growth of technology stacks and streamlined sales funnels. Now, marketing operations in the B2B industry has evolved into a foundational element of the...
by Brian Anderson | Jun 27, 2018 | Case Studies
Business-changing events, such as acquisitions, employee departures and the adoption of new technology, can hamstring any company’s marketing and sales efforts. For the portfolio management and accounting software company Advent, this was no different. The...
