by Brian Anderson | Jun 27, 2018 | Industry News
As marketers are being increasingly tasked to tie their campaigns and other investments to top- and bottom-line results, B2B organizations such as MarcomCentral and MakerBot are looking beyond basic activity metrics to understand tracking activity at different stages...
by Brian Anderson | Jun 21, 2018 | Industry News
At this week’s 2018 Growth Acceleration Summit hosted by ZoomInfo, the discussions and sessions revolved around the common theme of leveraging data and insights to have more meaningful conversations with target audiences. However, this did not solely mean...
by Brian Anderson | Jun 20, 2018 | Industry News
When Act-On Software announced the appointment of Kate Johnson as its new CEO, it also revealed a plan to restructure and consolidate its North American offices back to Portland, Oregon. The company stated that the initiative is designed to better align...
by Brian Anderson | Jun 19, 2018 | Industry News
ZoomInfo, the B2B account and contact database platform, unveiled enhancements to its ReachOut offering, as well as a new integration with HubSpot. Announced at the 2018 Growth Acceleration Summit held in Boston June 18-20, the new updates and integration position...
by Brian Anderson | Jun 13, 2018 | Blog
The future of selling, marketing and B2B customer experience continues to evolve and grow. B2B marketing and sales teams are always pushing the envelope, working more closely together to boost efficiency, close deals faster and accelerate growth. Lots of innovation is...
