by Brian Anderson | Jun 5, 2018 | Industry News
The sales enablement sector has been heating up recently, both in terms of B2B companies prioritizing and deploying the tools, as well as some shakeups among the vendor community. One of the biggest headlines over the past month was the announcement that Seismic had...
by Brian Anderson | Jun 1, 2018 | Industry News
Act-On Software, the adaptive marketing automation provider, announced strong fiscal and customer growth in the first quarter of 2018. The company has seen the average new customer sale increase by 24% quarter over quarter, and has doubled its average customer...
by Brian Anderson | May 30, 2018 | Industry News
Infusionsoft, the small business CRM, sales and marketing software, unveiled updates to its platform designed to simplify the user interface and provide industry-specific templates to implement better, more personalized marketing initiatives. Available to all new...
by Brian Anderson | May 24, 2018 | Industry News
Developing personalized content experiences is an ongoing task for B2B marketers today as buyers expect vendors to fully understand how their solutions affect business outcomes for their companies. Organizations such as VIAVI Solutions, Avanade and Eastern Bank are...
by Brian Anderson | May 10, 2018 | Industry News
At the SiriusDecisions Summit in Las Vegas this week, LookBookHQ announced that it has rebranded to PathFactory, aligning to the company’s newly released content insights and activation engine. The solution aims to provide insights into the impact of content on...
