by Brian Anderson | Nov 20, 2019 | Industry News
The Demand Unit Waterfall is a unique funnel framework from SiriusDecisions that has helped many B2B organizations better understand buying teams within their target accounts. With the growing focus on marketing teams to help drive revenue, companies expect them to...
by Brian Anderson | Nov 14, 2019 | Industry News
With expectations from the CEO and the boardroom continuing to increase, B2B CMOs are deepening their focus on proper strategy and planning for the New Year to streamline the customer journey and drive measurable results within the marketing department. This includes...
by Brian Anderson | Nov 12, 2019 | Industry News
Talkdesk, a cloud contact center for sales and support teams, announced the hiring of Kathie Johnson as its first CMO. She will be tasked with the development and execution of the company’s marketing strategy and will report directly to Talkdesk CEO Tiago Paiva....
by Brian Anderson | Nov 8, 2019 | Industry News
Sigstr, the email signature marketing company, announced a new integration with Drift, the conversational marketing and sales technology company. The integration is designed to help mutual customers easily run simultaneous campaigns that can connect account executives...
by Brian Anderson | Nov 7, 2019 | Industry News
InsideSales.com announced it has rebranded to XANT. The company stated that it will continue to build upon its sales engagement solutions to ensure new and prospective customers make informed, data-driven decisions. Along with the rebrand, XANT unveiled updates to its...
