by Brian Anderson | Oct 26, 2017 | Industry News
InsideSales.com, a sales acceleration platform, announced it has added direct mail capabilities to its Predictive PowerDialer offering. The features position sales reps to send personalized cards and notes to better reach prospective customers and boost engagement....
by Brian Anderson | Oct 25, 2017 | Blog
As Head of CRM & Digital — B2B at Samsung Electronics France, Güçlü Ozsayin built and executed a digital demand generation strategy and continuously collaborates with key stakeholders, and content and technology providers to oversee the implementation of automated...
by Brian Anderson | Oct 19, 2017 | Industry News
SendGrid, an email marketing platform, has filed for an IPO with the goal of raising $100 million. The company announced its plans to list on the New York Stock Exchange under the symbol “SEND.” In the SendGrid’s IPO registration statement, the company said it...
by Brian Anderson | Oct 18, 2017 | Blog
There’s a common rule for first dates and dinner parties: Don’t talk about religion or politics. This advice was especially relevant during the 2016 presidential election, which will likely go down in history as one of the most volatile and polarizing of...
by Brian Anderson | Oct 13, 2017 | Demanding Views
Marketing is at a critical inflection point. With more spam marketing than ever, B2B prospects are being inundated by intrusive phone sales calls, advertising that follows them around the web, and unsolicited emails. This results in prospects increasingly tuning...
