by Brian Anderson | Sep 27, 2017 | Blog
I recently caught up on the newest Merkle Digital Marketing Report. One data point stood above the rest as the media relayed the report’s findings: Google paid search spend went up 23% in Q2 2017. This shows that CMOs are heavily investing in paid search with...
by Brian Anderson | Sep 26, 2017 | Industry News
Act-On Software has unveiled a new package for SugarCRM customers that is designed to streamline their customer engagement tactics and orchestrate campaigns based on deeper insights. The Act-On for Sugar bundle includes: A native CRM integration to help...
by Brian Anderson | Sep 20, 2017 | Blog
Tech and data continue to fuel and operate B2B marketing and sales efforts, but the ongoing challenge of driving ROI — and being able to prove it — leaves many companies still struggling. I got a chance to check out the latest research from Dun & Bradstreet, which...
by Brian Anderson | Sep 19, 2017 | Industry News
Salesforce announced three new features within its Sales Cloud offering, including a new AI-powered solution designed to use a company’s historical CRM data to take the guesswork out of forecasting. Called Einstein Forecasting, Salesforce stated that the...
by Brian Anderson | Sep 13, 2017 | Case Studies
Lenovo, a multinational technology provider, partnered with the intent data company Bombora to gain deeper insight into their data and identify prospective customers that have an interest in their products. The insight was then used to create demand generation...
