by Brian Anderson | Jul 13, 2017 | Industry News
Many content marketers believe their organization values content as an asset, according to research conducted by the Content Marketing Institute. However, while 92% of marketers view content as a business asset, only 46% of respondents have a documented strategy for...
by Brian Anderson | Jul 13, 2017 | Industry News
From left to right: Calvin French-Owen, Peter Reinhardt and Ilya Volodarsky Segment, the customer data platform, announced it has raised $64 million in Series C funding led by the Y Combinator Continuity Fund. Existing investors Accel, Thrive Capital, Ron...
by Brian Anderson | Jul 12, 2017 | Industry News
Infor, a cloud-based business applications provider, unveiled a new integration between its CRM offering and LinkedIn Sales Navigator. The integration is designed to streamline the user experience between both solutions and position sales reps with relevant data and...
by Brian Anderson | Jul 11, 2017 | Industry News
Content marketers face steep competition and more aggressive goals in their quest for success, according to research conducted by NetLine, a content syndication and lead generation services provider. The research revealed that in the last year, 65% of campaigns...
by Brian Anderson | Jul 10, 2017 | Industry News
B2B research and advisory firm SiriusDecisions introduced its new Command Center platform, which is designed to enable marketers, sales and product leaders to drive organizational improvements and expand global coverage. The new platform aims to help users make...
