by Brian Anderson | Apr 4, 2017 | Industry News
Salesforce unveiled its Einstein High Velocity Sales Cloud, a combination of new and existing technologies that offer sales reps a platform to boost sales productivity with artificial intelligence (AI). The new platform provides sales reps a single location for...
by Brian Anderson | Mar 31, 2017 | Demanding Views
Close to 80% of all B2B marketers are now tasked with driving revenue, yet barely a third can demonstrate any credible financial results. Marketing is stuck and must hit the reset button to get out of its own quagmire. Throughout my career working with hundreds of B2B...
by Brian Anderson | Mar 30, 2017 | Industry News
Research from GetResponse also shows a limited use of marketing automation attributed to budget constraints Marketing organizations still have room for growth in their email targeting and marketing automation initiatives, according to new research from GetResponse and...
by Brian Anderson | Mar 29, 2017 | Industry News
BrandMaker, a marketing technology provider, announced it has launched its Customer Engagement Cloud. This new platform is designed to enable marketers to deliver personalized content based on where prospects are in the customer journey. The company said it also...
by Brian Anderson | Mar 24, 2017 | Demanding Views
Ultimately, customers buy from the seller who offers the best value. Yet salespeople who are seen by buyers as value-multipliers are as rare as pink diamonds. So, what are the salespeople who fail to generate value doing wrong? For a start, the vast majority continue...
