by Brian Anderson | Mar 9, 2017 | Industry News
IDG announced it has launched Pipeline Activator, a predictive intelligence engine, which the company said will be available to customers through its account-based marketing suite. The service is designed to enable sales teams to engage with target accounts earlier in...
by Brian Anderson | Mar 7, 2017 | Industry News
Salesforce and IBM Corp. announced a partnership to integrate IBM’s Watson’s structured and unstructured data with Salesforce’s Einstein’s artificial intelligence (AI) capabilities. Expected to be available in the second half of 2017, the...
by Brian Anderson | Mar 6, 2017 | Case Studies
Online customer service solution LiveChat partnered with Autopilot, an email marketing and marketing automation software, to create personalized customer journeys based on how prospects engage with the company through a 30-day trial or on the company website. The...
by Brian Anderson | Mar 6, 2017 | Industry News
Act-On Software has launched its Adaptive Journeys solution, which is designed to help users recognize behaviors, preferences and interests that can be used to automatically adapt messaging, distribution timing and optimal channel selection for more personalized...
by Brian Anderson | Feb 23, 2017 | Industry News
There was a recurring theme this year at The B2B Marketing Exchange, Demand Gen Report’s annual conference—marketers must go back to their roots to understand why their businesses were formed in the first place to tell relatable, emotional stories with...
