by Brian Anderson | Feb 10, 2017 | Industry News
With the amount of data available to today’s B2B marketers, it’s amazing what programs can be created to engage prospective customers with the right message, via the right channel at the right time. With intent data—insights that show buyer...
by Brian Anderson | Feb 8, 2017 | Industry News
There has been notable growth in sales enablement impact on revenue, according to new research from Highspot, a sales enablement platform, and Heinz Marketing. More than 75% of companies using sales enablement tools have seen an increase in sales over the past year....
by Brian Anderson | Feb 3, 2017 | Demanding Views
I hate being the bearer of bad news, but I must tell you something — just about everything you’ve been taught about buyer personas is wrong. Sure, we can all agree that they help you figure out what content to produce, for whom and offer some general guidelines...
by Brian Anderson | Feb 3, 2017 | Industry News
A stark contrast exists between attention earned from content consumed and attention demanded by B2B marketers, according to research published by LookBookHQ. Engagement time with infographics — considered a short-form content asset to marketers — is 2 times longer...
by Brian Anderson | Feb 2, 2017 | Industry News
Salesforce has closed its acquisition of Sequence, a user experience (UX) design agency, for an undisclosed fee. This purchase bolsters Salesforce UX services and offers current customers options to better connect with prospective buyers in digital and physical...
