by Brian Anderson | Feb 1, 2017 | Industry News
Global Digital Marketing Group (GDM Group), a digital marketing performance company, has launched Convertuum, a programmatic solution designed to use predictive algorithms and retargeting features to help advertisers optimize campaign traffic. The company states that...
by Brian Anderson | Feb 1, 2017 | Blog
An Interview With Nick Toman, CEB As more stakeholders take part in B2B buying committees, solution providers must bring this committee to a consensus on the company’s problems and potential solutions before a tech selection can be made. However, committee...
by Brian Anderson | Jan 31, 2017 | Industry News
Bizible, a B2B marketing attribution solution, announced it has updated its custom attribution modeling with machine learning recommendation capabilities. The new capabilities enable companies to define how marketing touchpoints contribute to a closed deal with a...
by Brian Anderson | Jan 30, 2017 | Industry News
Better reporting, measurement, attribution and data are marketers’ greatest areas of focus, according to new research commissioned by the Internet Advertising Bureau. A total of 74% of marketers, media buyers and AdTech executives say better reporting,...
by Brian Anderson | Jan 27, 2017 | Demanding Views
For some time now, modern marketers have been trying to humanize marketing. That might sound redundant at first; marketing is already about people, right? What could be more human? Yet the truth is that while marketing should be personal, it isn’t always. Look...
