by Brian Anderson | Jan 24, 2017 | Industry News
YesPath, an account-based marketing and sales solution provider, announced the launch of Account Rooms, a tool that enables users to create a private online space for sales teams to collaborate with current and prospective customers. The tool, part of the...
by Brian Anderson | Jan 20, 2017 | Demanding Views
For B2B high-tech marketing, 2017 is — hands-down — the year of account-based marketing and selling and, well, everything. Enough early adopters will have tested the variety of tools to have a set of best practices for others to follow. We all face the...
by Brian Anderson | Jan 20, 2017 | Industry News
Influitive, an advocate marketing solution, announced it has launched Upshot, a customer story generation tool that the company said can help users create content through customer use cases. The tool enables users to source, create, distribute and report customer...
by Brian Anderson | Jan 19, 2017 | Industry News
New research from the CDP Institute shows that the customer data platform (CDP) industry is expected to exceed $1 billion in revenue by 2019, thanks to deeper investment and continued growth within the industry. The report analyzes the annual growth, funding and...
by Brian Anderson | Jan 18, 2017 | Industry News
High Alpha, a venture capital firm, announced it has hired Scott McCorkle as Executive In Residence, a newly-created position. The announcement comes roughly five months after McCorkle stepped down as CEO of Salesforce’s Marketing Cloud division. McCorkle will...
