by Brian Anderson | Dec 19, 2016 | Industry News
Salesforce unveiled its LiveMessage solution, which the company states enables users to automate data gathering processes and simple support inquiries to increase rep productivity and data accuracy. LiveMessage offers new Service Cloud Bots which can automate data...
by Brian Anderson | Dec 15, 2016 | Industry News
ON24 launched a benchmarking analytics feature that gives users an expanded view of audience engagement, as well as the ability to compare webinar performance with other companies. ON24 Benchmarking enables customers to compare webinar performance with other...
by Brian Anderson | Dec 14, 2016 | Industry News
OneSpot, a content marketing platform, has launched OneSpot Insights, a content tool that the company states can help users better analyze content consumption to optimize production and sourcing. Offered within the company’s Content Sequencing platform, the tool...
by Brian Anderson | Dec 9, 2016 | Industry News
Oktopost, a B2B social media management platform, announced it has partnered with Twitter to provide marketers social engagement data with their brand and content. Oktopost’s social media management platform offers services such as social listening, content...
by Brian Anderson | Dec 8, 2016 | Industry News
B2B marketers are tasked, and expected, to produce higher-quality leads en masse. But new research conducted by Demand Gen Report and sponsored by SnapApp shows that the majority (82%) of B2B marketers are only “somewhat confident” or “not very confident” in the...
