by Brian Anderson | Dec 7, 2016 | Industry News
B2B buyers expect relevant and contextual engagement from vendors, and progressive B2B organizations such as CenturyLink, Mendix and Auction.com are seeing success by providing personalized experiences on their websites by using a mix of technology, as well as a...
by Brian Anderson | Dec 6, 2016 | Industry News
Proof, a NY-based marketing attribution startup, announced the launch of its first software platform, which it said will enable companies to analyze and understand the business impact of marketing initiatives. The platform analyzes existing customer data from...
by Brian Anderson | Dec 2, 2016 | Industry News
MarketBridge, a customer intelligence and personalized content solutions provider, has unveiled Stringer for Salesforce, which integrates Stinger’s customer intelligence technology into Salesforce CRM. Stringer for Salesforce combines internal and external data...
by Brian Anderson | Dec 1, 2016 | Industry News
Clarion Capital Partners, a NY-based private equity firm, announced that it has acquired account-based marketing and data management platform Madison Logic. Terms of the deal were not disclosed, but a Fortune article tags the sale price at above $150...
by Brian Anderson | Nov 28, 2016 | Industry News
Yext, a location data management company, announced the addition of Marketo Co-founder Phil Fernandez and InsideSales.com President Jim Steele to its Board of Directors. Both Fernandez and Steele will help lead further innovation as the company continues to develop...
