by Brian Anderson | Sep 13, 2016 | Industry News
ZenIQ, an account-based marketing solutions provider, announced that it has doubled adoption for its ABM Navigator product in 45 days and has partnered with Terminus’ ABM Cloud for Salesforce,a partner program for ABM vendors whose products integrate with...
by Brian Anderson | Sep 9, 2016 | Industry News
LinkedIn has unveiled native conversion tracking for its Campaign Manager tool. In a recent blog post, the company highlighted how the new capability will position marketers to better analyze the conversion rates and track ROI for sponsored content and text ads. Now...
by Brian Anderson | Sep 7, 2016 | Industry News
Infer, a predictive sales and marketing platform, unveiled a new analytics package for Microsoft Power BI which, the company states, enables users to incorporate predictive and behavioral lead scores into their business intelligence solution. This can provide users...
by Brian Anderson | Sep 2, 2016 | Industry News
Influencer marketing platform Insightpool unveiled new capabilities to its platform that will help its clients better identify and engage with social influencers by uncovering social conversations and individuals that are relevant in their industry, according to the...
by Brian Anderson | Sep 1, 2016 | Industry News
Salesforce continues to build on its business intelligence offerings by unveiling its expansion of the Wave Analytics portfolio into the marketing realm. Primarily focusing on sales, services and IT, Wave Analytics for B2B Marketing offers insight on campaign...
