by Brian Anderson | Aug 31, 2016 | Industry News
Marketing performance measurement company FunnelCake announced its Marketing Operations System (MOS), a solution that the company says will provide users with actionable reporting tools to quantify their marketing ROI by connecting data across all of the user’s...
by Brian Anderson | Aug 26, 2016 | Industry News
In his recent cover story interview with Forbes, Salesforce CEO Marc Benioff unveiled a sneak peek at the company’s most recent project: Salesforce Einstein. Benioff noted via Twitter that this project is the first comprehensive artificial intelligence (AI)...
by Brian Anderson | Aug 25, 2016 | Industry News
Act-On Software unveiled updates to its Agency Partner Program, including a new agency dashboard, referral commission structure and custom content offerings. The company said the updates are intended to help promote thought leadership and business development within...
by Brian Anderson | Aug 24, 2016 | Blog
During my time covering the B2B marketing tech space, I’ve come to a somewhat obvious realization: There are a lot of solutions to choose from. In fact, according to Scott Brinker’s 2016 Marketing Technology Landscape Supergraphic, there are roughly 3,500...
by Brian Anderson | Aug 23, 2016 | Industry News
Marketo announced that its CMO, Sanjay Dholakia, has left the company. The company also said that Chandar Pattabhiram, the company’s Group VP of Marketing, will replace Dholakia as SVP and CMO. Pattabhiram will report to CEO Phil Fernandez and sit on...
