by Brian Anderson | Aug 1, 2016 | Industry News
Scott McCorkle has stepped down from his position as CEO of Salesforce Marketing Cloud as of Aug. 1, according to the company. McCorkle stated via Twitter that he will be taking a break prior to beginning new employment. In a statement, Salesforce noted that...
by Brian Anderson | Jul 29, 2016 | Industry News
Seeking to build up its cloud-based offerings, Oracle announced it has agreed to acquire NetSuite for $9.3 billion. The transaction is expected to close this year, pending regulatory approval. The acquisition enables Oracle to reinforce its cloud-based products in key...
by Brian Anderson | Jul 26, 2016 | Industry News
Real-time personalization platform provider Evergage has unveiled a new Data Hub. The tool is designed to help marketers gain a holistic view of their customers by gathering customer data from disparate sources, ultimately allowing for more targeted marketing...
by Brian Anderson | Jul 25, 2016 | Industry News
Telecom giant Verizon Communications Inc. reached a definitive agreement to acquire the operating business of Yahoo! Inc. for about $4.8 billion. The acquisition includes Yahoo’s advertising technology, as well as its other assets such as email, search and...
by Brian Anderson | Jul 22, 2016 | Industry News
Contently, a content marketing solutions provider, announced the launch of its Document Analytics solution. The company said the new solution is designed to help marketers track engagement of downloadable content, such as case studies, E-books and sales presentations,...
