by Brian Anderson | Jun 21, 2016 | Industry News
Salesforce Pardot has announced the general availability of Engagement Studio, the company’s nurture automation tool designed to build and visualize personalized buyer journeys and ultimately enhance lead nurturing capabilities. Unveiled at Salesforce...
by Brian Anderson | Jun 20, 2016 | Industry News
Interact, an interactive content platform, launched a new application on the Oracle Marketing AppCloud designed to provide users with interactive content formats such as quizzes, assessments and giveaways. The company said the app was designed to help B2B marketers...
by Brian Anderson | Jun 17, 2016 | Industry News
Azalead, an account-based marketing (ABM) software provider, has integrated with Microsoft Dynamics CRM. The integration enables B2B marketing and sales teams to increase alignment on target accounts to enhance ad targeting and nurturing capabilities. The integration...
by Brian Anderson | Jun 14, 2016 | Industry News
Recent findings from a study conducted by Openprise, a data automation solution provider, show that there is disparity in how data skills are valued within B2B organizations. While more than a third of respondents (34%) state that gaps in data skills are a top...
by Brian Anderson | Jun 13, 2016 | Industry News
Microsoft announced a deal to acquire LinkedIn for $196 per share. The all-cash transaction is valued at $26.2 billion. The acquisition combines Microsoft’s professional cloud capabilities with LinkedIn’s extensive professional network to enable B2B sales...
