by Brian Anderson | May 18, 2016 | Industry News
The goal of buyer centricity requires everyone — including marketing, sales and service — to stay aligned for consistent, relevant and resonant experiences with potential customers. At Salesforce Connections 2016 in Atlanta, the topic on speakers’ and...
by Brian Anderson | May 16, 2016 | Industry News
Adobe unveiled a new integration between the company’s Marketing Cloud and Media Optimizer solutions that it said will enable users to gain insight into their target audiences to engage them through multiple channels. Deeper integration with its Adobe Analytics...
by Brian Anderson | May 11, 2016 | Industry News
The convergence of marketing and sales for a holistic view of the customer was the key theme at Salesforce Connections 2016, where Salesforce executives unveiled that its Marketing Cloud has received the Lightning update to provide a consistent user experience across...
by Brian Anderson | May 11, 2016 | Industry News
Akoonu, a digital marketing platform specializing in buyer journey maps, customer personas and content planning, has unveiled expanded integrations and new content planning features designed to help B2B marketing and sales teams connect with key prospects within...
by Brian Anderson | May 6, 2016 | Demanding Views
If you want to be successful at content marketing, here’s my advice: Ignore everything you’ve been taught about marketing. Seriously, it’s time to rethink things because the old tactics don’t work in today’s online environment....
