by Brian Anderson | May 3, 2016 | Industry News
Market intelligence platform InsideView announced a partnership with Campaign Stars, a self-described content-as-a-service company, in an effort to enhance current users’ content marketing and campaign targeting initiatives. The partnership enables Campaign...
by Brian Anderson | Apr 29, 2016 | Demanding Views
We are a visual people. While a cliché, the saying “A picture is worth a thousand words” rings true largely because of the way we consume information. An avalanche of statistics can be offered to suggest the importance of a visual component to content and how it...
by Brian Anderson | Apr 28, 2016 | Industry News
Terminus unveiled new features for its account-based marketing platform designed to enhance the way B2B marketers target accounts, execute campaigns and move leads through the funnel. The features are viewed through the Account Hub, a new dashboard intended to provide...
by Brian Anderson | Apr 28, 2016 | Industry News
Oracle unveiled new account-based marketing (ABM) capabilities, available through the Oracle Marketing Cloud. The new ABM features are designed to optimize users’ paid media targeting, enabling them to engage target accounts while simplifying the data management...
by Brian Anderson | Apr 26, 2016 | Industry News
In the same way buyers want to create their own path through the marketing funnel, B2B sales teams feel similar struggles when looking to engage qualified leads and bring them through the sales funnel to a purchase decision. HubSpot recently came out with a new...
