by Brian Anderson | Mar 30, 2016 | Blog
[View the story “Marketing And Sales Alignment Scores Big From Effective ABM” on Storify]
by Brian Anderson | Mar 30, 2016 | Demanding Views
The marketing technology industry has never been more competitive, had more choices or been more vital to the overall success of marketing. This became abundantly clear at last week’s MarTech Conference in San Francisco. Consider these numbers: Scott Brinker...
by Brian Anderson | Mar 23, 2016 | Industry News
Google shook up the marketing world last week with the limited beta release of Google Analytics 360, an enterprise marketing suite that melds the company’s existing Analytics Premium and Adometry services with four brand-new tools. “The fact that Google is now...
by Brian Anderson | Mar 22, 2016 | Demanding Views
B2B buyers genuinely value good content and increasingly depend on content in making purchase decisions. In fact, in a 2015 Content Preferences Survey, Demand Gen Report found that roughly two-thirds of buyers (67%) rely more on content to make purchasing decisions...
by Brian Anderson | Mar 21, 2016 | Industry News
The number of technology vendors that provide platforms and tools for marketers has exploded in the past 12 months to an estimated 3,500 companies total, according to Scott Brinker, Publisher of chiefmartech.com, who announced the new tally and accompanying...
