by Brian Anderson | Mar 18, 2016 | Industry News
LookBookHQ, a content engagement platform unveiled Flow, a user-driven content experience designed to give B2B marketers a providing relevant content to a target audience where the buyer has control of what they consume. Demand Gen Report’s 2015 B2B...
by Brian Anderson | Mar 16, 2016 | Blog
Photo Credit: Joseph Sohm / Shutterstock.com You don’t have to be following the 2016 Presidential Primaries in the U.S. to know that things are getting rather heated for both parties. Oftentimes candidates resort to screaming over one...
by Brian Anderson | Mar 15, 2016 | Demanding Views
If you’re in content marketing or sales enablement, you may have heard the somewhat terrifying stat that nearly 70% of content doesn’t get used by the sales team. That’s right — more than two-thirds of content created by...
by Brian Anderson | Mar 15, 2016 | Industry News
Google announced the release of the Google Analytics 360 Suite, a set of marketing analytics products designed to help enterprise-level marketers obtain and use insight on prospective buyers to gain a comprehensive view of the customer journey. At the core of the...
by Brian Anderson | Mar 14, 2016 | Industry News
ClearStory Data, a data intelligence company, has unveiled B2B StoryBoards, a solution the company said is designed to provide consistent reporting and insight to normally disparate networks of users, external partners, stakeholders and clients. The company said the...
