by Brian Anderson | Mar 1, 2016 | Solution Spotlight
RedPoint’s Convergent Marketing Platform is a customer engagement solution designed to execute data-driven, cross-channel campaigns throughout the customer lifecycle. With centralized operational control, RedPoint’s solution aims to provide consistent...
by Brian Anderson | Feb 29, 2016 | Industry News
Agile CRM, a sales and marketing automation solutions provider, has unveiled a new integration with Skype that enables customers to use Skype’s video and voice calling services directly within the CRM dashboard. The company said users will be able to track Skype...
by Brian Anderson | Feb 26, 2016 | Industry News
True Influence, a data-driven marketing technology company, announced continued company growth and expansion, doubling its revenue year-over-year since 2012. The growth of the company throughout 2015 can be attributed to the launch of InsightBASE, which was unveiled...
by Brian Anderson | Feb 24, 2016 | Solution Spotlight
KnowledgeTree is a sales enablement tool designed to predict and measure the impact of marketing content on sales. The solution intends to proactively present effective content to reps through Salesforce and via email. FEATURES/FUNCTIONALITY KnowledgeTree measures the...
by Brian Anderson | Feb 23, 2016 | Demanding Views
For B2B companies, account-based marketing (ABM) represents a major shift in the traditional marketing focus from pure lead generation across all companies to lead generation and ongoing nurturing specifically to a named set of accounts that the sales team is also...
