by Brian Anderson | Feb 22, 2016 | Industry News
SaaS customer intelligence company Cintell announced an exclusive partnership with Bombora, a provider of intent and demographic data for B2B marketers. The partnership gives Cintell customers access within its SmartPersona platform to Bombora’s co-op of...
by Brian Anderson | Feb 17, 2016 | Industry News
According to SiriusDecisions research, 60% to 70% of B2B content goes unused, representing potentially countless dollars wasted. Today’s B2B marketers need to align their content messaging to accurate buyer personas, positioning their company to provide a...
by Brian Anderson | Feb 17, 2016 | Industry News
Data-driven performance marketing agency Merkle has acquired DBG, a UK-based independent marketing solutions agency, for an undisclosed fee. The acquisition positions Merkle to enhance its offerings within the European market. The acquisition comes shortly after...
by Brian Anderson | Feb 16, 2016 | Blog
(This article previously appeared on the Content4Demand blog.) Technology has accelerated and shaken up the traditional news cycle. People from around the world weigh in on current events through Twitter. Breaking news is mined from Instagram posts, tweets...
by Brian Anderson | Feb 16, 2016 | Demanding Views
Traditionally, B2B publishers use a variety of tools to execute lead generation efforts. This process includes multiple departments — IT, sales, engineering and account management, among others. It typically is inefficient and wasteful. While it’s true that...
