by Brian Anderson | Feb 1, 2016 | Industry News
More than half (52%) of companies plan to increase their content budgets between 10% and 50% over the next year, according to preliminary results from a study conducted by Content4Demand, a content marketing consultancy and solutions provider. The findings were...
by Brian Anderson | Jan 29, 2016 | Industry News
Basecamp Leads, a business intelligence solutions provider, has launched a B2B lead generation platform designed to help marketers prospect more efficiently. The new solution intends to position marketing and sales teams with data that can help identify ideal...
by Brian Anderson | Jan 28, 2016 | Industry News
Content marketing platform ScribbleLive announced it has acquired Visually, a B2B content creation platform, for an undisclosed sum. ScribbleLive said the acquisition combines the solutions to leverage data science during the content creation process for targeting and...
by Brian Anderson | Jan 27, 2016 | Solution Spotlight
BrightInfo positions inbound marketers to target audiences with personalized content throughout the buyer journey and across multiple channels to increase engagement and boost conversion rates. Features/Functions BrightInfo continually analyzes visitor intent and...
by Brian Anderson | Jan 26, 2016 | Demanding Views
With inbound marketing growing at a rapid pace, personalization has become critically important to B2B marketers. Presenting visitors with relevant content can turn a marketer’s website into a lead machine and ultimately further marketing’s transformation...
