by Brian Faussette | Dec 20, 2019 | Industry News
6sense has expanded its display advertising suite to include dynamic creative capabilities that are designed to help customers serve personalized content in digital ads based on real-time account information. The feature leverages 6sense’s Company Graph to...
by Brian Faussette | Dec 17, 2019 | Industry News
LogMeIn, a provider of cloud-based connectivity, has entered into an agreement to be acquired in a transaction led by affiliates of Francisco Partners and Evergreen Coast Capital Corporation. LogMeIn shareholders will receive $86.05 in cash for each share of...
by Brian Faussette | Dec 17, 2019 | Industry News
Terminus has acquired Sigstr, the employee email marketing platform that turns 1:1 employee emails into brand engagements. The addition of Sigstr creates an end-to-end account-centric marketing platform with an array of account intelligence available. All Sigstr...
by Brian Faussette | Dec 17, 2019 | Demanding Views
Cultural branding is a term most often used for consumer brands like Coca-Cola and Harley-Davidson, depicting a lifestyle that’s culturally relevant to the brand audience. But is there something B2B software companies can learn from what these consumer brands do...
by Brian Faussette | Dec 16, 2019 | Industry News
Digital experience company Episerver has signed an agreement to acquire B2B commerce leader Insite Software. The deal comes on the heels of Episerver’s November 2019 acquisition of Idio and their December 2019 hiring of Alex Atzberger as CEO. Episerver...
