by Brian Faussette | Dec 13, 2019 | Industry News
Conductor, the SEO and content marketing agency acquired by WeWork in 2018, has bought itself back, ending its 20-month relationship with the beleaguered commercial real estate company. Financing for the buyout was provided by Conductor Chief Executive and Co-Founder...
by Brian Faussette | Dec 9, 2019 | Industry News
Global ABM platform Madison Logic has launched the new ML Platform, the only current platform with Journey Acceleration to streamline funnel management and empower marketers to more effectively approach ABM. Providing marketers with first- and third-party data, ML...
by Brian Faussette | Dec 6, 2019 | Industry News
Sales readiness platform Brainshark announced its acquisition of Rekener, a data-driven sales coaching platform. The company stated that this acquisition aims to provide more visibility into sales team productivity and assist customers in making more valuable...
by Brian Faussette | Dec 4, 2019 | Industry News
Uberflip, a cloud-based content experience platform, has acquired lead qualification platform SnapApp. Terms of the deal were not disclosed Through the acquisition, Uberflip will be positioned to “improve lead qualifications for demand marketers by providing...
by Brian Faussette | Dec 3, 2019 | Demanding Views
Until recently, sales lead management was purely a numbers game – call enough prospects and if you spread enough chips across the table, the roulette table of sales will uncover a golden opportunity. But in today’s digital age, with so much information available...
