by Brian Faussette | Nov 20, 2019 | Blog
As sales and marketing organizations continue to work towards greater alignment to enhance the B2B buying experience, they are not just working to enhance the ways they engage potential clients, but they are also looking for strategies to better retain current...
by Brian Faussette | Nov 19, 2019 | Industry News
True Influence, an intent-based marketing and demand generation solutions provider, announced its IntentBase data feed. The tool aims to provide B2B marketing teams with intent signals that represent opportunities to connect with a target audience. The IntentBase data...
by Brian Faussette | Nov 18, 2019 | Demanding Views
Readers may remember that fortune-telling toy from our childhood, the Magic 8 Ball. Simply ask the large plastic ball a yes or no question and turn it over to reveal one of the 20 stock answers to life’s greatest mysteries. Endless fun ensued… until it...
by Brian Faussette | Nov 15, 2019 | Industry News
As buyers are becoming increasingly self-reliant, they are also increasingly expecting to be served in the buying process by marketing and sales. Not only will 2020 see buyers’ demands and expectations increase, but marketing and sales teams will be pushed to...
by Brian Faussette | Nov 8, 2019 | Industry News
In a time where it is critical to understand customer reality, it’s vital for B2B companies to use revenue intelligence to unify their teams around comprehensive data. This ultimately leads to more-informed business decisions and better outcomes. In an interview...
