by Brianna Ruback | Jul 2, 2019 | Industry News
Poor data practices continue to be a detriment to any company’s success, according to a new report from Dun & Bradstreet. The research shows that almost 20% of businesses have lost a customer due to using incomplete or inaccurate information, while an...
by Brianna Ruback | Jul 1, 2019 | Industry News
DealSignal, a B2B marketing data provider, launched Intent-based Inbound Enrichment, a new module designed to automatically enrich inbound leads with verified account, contact and third-party data. Intent-based Inbound Enrichment aims to provide verified contact and...
by Brianna Ruback | Jul 1, 2019 | Solution Spotlight
DemandWorks Media is a B2B demand generation vendor specializing in content syndication, ABM, webinar promotions and intent-based monitoring. FEATURES/FUNCTIONALITY With a series of highly targeted B2B email newsletters, DemandWorks Media aims to enable companies to...
by Brianna Ruback | Jun 28, 2019 | Industry News
Leadspace, a B2B customer data platform (CDP), has acquired ReachForce, a marketing data quality automation solutions provider, for an undisclosed fee. The acquisition aims to combine both companies’ expertise to better power customers’ data-driven sales...
by Brianna Ruback | Jun 27, 2019 | Industry News
HG Insights, a technology intelligence provider, released HG for LinkedIn, an integration with LinkedIn’s Matched Audiences API that is positioned to help digital marketers better target prospects through the use of technology filters. The integration aims to...