by Christina Cargulia | Jun 28, 2022 | Blog
B2B buyers’ appetite for digital commerce often exceeds their ability to make successful purchases online, meaning they’re more likely to experience purchase regret. Customers’ embrace of virtual buying has come at the expense of productive...
by Christina Cargulia | Jun 27, 2022 | Solution Spotlight
Casted is a podcast and video marketing platform designed for B2B marketers. The company released Casted Insights, a solution aimed to help empower marketing and revenue teams with account-level contact information and actionable engagement data across audio and video...
by Christina Cargulia | Jun 21, 2022 | Industry News
RollWorks, an ABM platform, announced feature enhancements to double down on personalization with more granular account-level data. The RollWorks Site Visitor API helps B2B marketers better understand their anonymous website traffic to create a more tailored...
by Christina Cargulia | Jun 21, 2022 | Industry News
Gong, a revenue intelligence platform for B2B sales teams, launched a reality-based sales forecast platform designed to deliver revenue predictability by providing a complete picture of deal health and pipeline risk based on customer interactions. Gong Forecast aims...
by Christina Cargulia | Jun 21, 2022 | Industry News
Speedeon, a direct marketing and data agency, launched a new platform called AudienceMaker during the CommerceNext conference in NYC. AudienceMaker is a strategic growth platform that was designed to help brands increase their marketing ROI and democratize data...