by Demand Gen Report Team | Nov 1, 2011 | Industry News
The first phase of Kwanzoo’s partnership is focused on enabling better prospect profiling inside Eloqua lead nurturing emails, and widening the lead funnel to capture more “top of funnel” leads into Eloqua. The next phase will extend the partnership...
by Demand Gen Report Team | Nov 1, 2011 | Industry News
More often than not, marketing is not aligned with sales, and can’t report the incremental revenue brought in from each program. But there’s a new era dawning, and it brings marketing and demand generation directly into the revenue conversation. At first,...
by Demand Gen Report Team | Oct 31, 2011 | Industry News
Discovery Consultation; Configuration Audit Report; Executive Summary; MA Scorecard; Pipeline Analysis; Recommendations; and Findings review/Q&A. According to Televerde, the typical audit is a one-week process that includes some telephone time with the individual...
by Demand Gen Report Team | Oct 27, 2011 | Industry News
Solution Snapshot: Curata by HiveFire, Inc. helps marketers more effectively manage content curation, the process of finding, organizing and sharing online content. By combining these tasks in one easy-to-use platform, marketers save time on content marketing while...
by Demand Gen Report Team | Oct 27, 2011 | Industry News
The “Live in 45” strategy and implementation program takes place through a 6-week guided implementation of an actual campaign that each participant will develop for their company. Between sessions, participants perform a homework assignment that takes them one step...
