by Demand Gen Report Team | Aug 23, 2011 | Industry News
Research shows that companies can achieve a significant increase in registration conversion rates when they provide users with this option. And marketers are able to connect contacts to their social profiles, providing them with valuable information about their site...
by Demand Gen Report Team | Aug 23, 2011 | Industry News
Content in marketing is not new, even if the term content marketing is. No one ever intentionally produced marketing content that was anything other than persuasive, interesting and informative to its target audience. A TV commercial and a white paper both consist of...
by Demand Gen Report Team | Aug 19, 2011 | Industry News
Oneforty CEO Laura Fitton and her team will be joining HubSpot’s team in its Cambridge office immediately. The acquisition extends the HubSpot team to 285 employees. “Together, we’ll turn marketing on its head,” Fitton wrote on the Oneforty blog. “Inbound...
by Demand Gen Report Team | Aug 16, 2011 | Industry News
In a digital-driven marketplace, information is readily available to prospects earlier on in the research phase, so when they are ready to initiate a dialogue with a vendor, they are ready to have a business discussion, and it’s critical that sales reps have the...
by Demand Gen Report Team | Aug 16, 2011 | Industry News
Of all the incorrect sales assumptions we make, this one ranks as one of the most costly in terms of losing valuable opportunities. Consider the following from respected industry sources: 25% of the market is in play at any given time. 5% of qualified leads end up...
