by Demand Gen Report Team | Aug 16, 2011 | Industry News
“When Teradata acquired Aprimo, we promised our customers that we’d capitalize quickly on the synergies and deliver rapid innovation to continue to lead the IMM market,” said Bill Godfrey, President, Aprimo. “We couldn’t be more pleased...
by Demand Gen Report Team | Aug 10, 2011 | Industry News
On the heels of its e-Commerce store launch in July, the company told DemandGen Report it expected a 20% increase in quarter-to-quarter growth driven by the success of its freemium model. Based on its current conversion rate of moving about 7% of freemium account to...
by Demand Gen Report Team | Aug 9, 2011 | Industry News
Companies with integrated marketing automation solutions in place also are more likely to have highly effective and efficient marketing (22% compared to 13% of marketers without integrated automation and just 7% of those without marketing automation), based on the...
by Demand Gen Report Team | Aug 9, 2011 | Industry News
With investments in demand generation programs on the rise, the upcoming webinar 5 Steps to Measure Lead-to-Cash Performance will provide insights into how BtoB organizations can better analyze and track how the leads they are generating are converting to closed...
by Demand Gen Report Team | Aug 9, 2011 | Industry News
Demand generation strategy (including social media & inbound marketing) Resource allocation Lead management process Content strategy Metrics & benchmarking Revenue performance and impact These areas of focus are key strategies that can be the difference of...
