by Demand Gen Report Team | Jul 26, 2011 | Industry News
For example, Eloqua surpassed the 1,000-customer mark, bringing its total user base to about 80,000. Marketo reported a 140% year-over-year revenue increase, adding more than 170 customer wins throughout the quarter, and signing more customers in June 2011 than any...
by Demand Gen Report Team | Jul 26, 2011 | Industry News
1) Establish Your Expertise: Being an “expert” is a very important part of lead generation, because it helps your prospects feel like you’re “in the know” about their executives, company, competitors and industry. Information is power, so use trusted resources...
by Demand Gen Report Team | Jul 26, 2011 | Solution Spotlight
SOLUTION SNAPSHOT Finding accurate email addresses and phone numbers for prospects is a major pain point for B2B marketing teams. NetProspex solves this data quality challenge with CleneStepTM, a proprietary data-cleansing process that ensures accuracy....
by Demand Gen Report Team | Jul 25, 2011 | Industry News
In the early stages of the buying process, 87% of respondents indicated that they started with informal information gathering around a business problem — but this stage is becoming increasingly social, as 54% of respondents indicate that they engaged with peers who...
by Demand Gen Report Team | Jul 21, 2011 | Industry News
The Raab Associates BtoB Marketing Automation Vendor Selection Toolkit (VEST), which provides detailed product information designed to help marketers select the best system for their needs, is a compilation of information provided by 18 vendors in May and June 2011....
