by Demand Gen Report Team | Jul 20, 2011 | Industry News
Specializing in the Marketo platform, integration and strategy, LeadMD is helping its growing customer base of SMBs revise current systems to develop efficient marketing automation systems into high performance programs. Although implementation of marketing automation...
by Demand Gen Report Team | Jul 19, 2011 | Industry News
Follow this easy five-step process to create a solid testing program: Ask a question Do background research Form a hypothesis Experiment and collect data Analyze data and draw conclusions These five straightforward steps are the difference between driving forward an...
by Demand Gen Report Team | Jul 19, 2011 | Industry News
The community will bring together an Executive Council and a Vendor Council, which will serve to both consult and provide direction for the MAI. Hidalgo said the organization also would rely on its members to act as the “voice” of the industry, by bringing the pain...
by Demand Gen Report Team | Jul 18, 2011 | Industry News
“The most over looked discipline in marketing is the user experience and now on the web, its impact is exponentially more important,” said Aaron Kahlow, CEO and Co-Founder of Online Marketing Connect. “At OMS we like to bring all of us back to earth with things like...
by Demand Gen Report Team | Jul 17, 2011 | Industry News
Although BtoC companies have been deemed the leaders of SMS strategy, Lisa Arthur, CMO of Aprimo told DemandGen Report that BtoB will soon follow in implementation to aid in customer education and improve loyalty. Aprimo’s current consumer base is 60% BtoC and...
