by Demand Gen Report Team | Jul 6, 2011 | Podcasts
Andrew Gaffney, Editor for DemandGen Report, spoke with Tom Scontras, VP of Sales and Marketing for Glance Networks, following his presentation at the Sales 2.0 conference in Boston, Massachusetts. In this podcast, Scontras discusses the company’s shift from...
by Demand Gen Report Team | Jul 5, 2011 | Industry News
The report, titled Revenue Performance Management: The Sales and Marketing Playbook Finally Has a Name, noted the need for a structured approach to RPM, to optimize measurement efficiency, and integrate and analyze company data from webinars, events, SEM and direct...
by Demand Gen Report Team | Jul 5, 2011 | Industry News
Marketers who want to move from traditional marketing to revenue marketing need to do the same thing. They need a Revenue Marketing Playbook™. Marketing is much more than building brand and driving impressions. B2B marketers who have spent the better part of the last...
by Demand Gen Report Team | Jul 1, 2011 | Industry News
“In any industry, information and insight is key to success, but when it comes to channel sales, information is at a premium,” said Mark Greene, CEO, Channelinsight. “Without quick, accurate sales data, companies experience lost revenues, overpayments and ineffective...
by Demand Gen Report Team | Jun 30, 2011 | Industry News
The solution provider received net proceeds of roughly $3.4 million from the offering after deducting placement agent’s commissions and estimated offering expenses and intends to use the proceeds from the sale for working capital and general corporate purposes....
