by Demand Gen Report Team | Jun 30, 2011 | Industry News
Winning organizations are recognized for their accomplishments in driving revenue by upgrading lead generation and lead management programs and leveraging marketing automation technology. “The winners demonstrate that clicks, email opens, forms completed or...
by Demand Gen Report Team | Jun 28, 2011 | Industry News
Award winners showcased an impressive ability to significantly increase lead generation metrics, enhance marketing effectiveness, build a stronger database and nurture prospects soundly throughout the pipeline. Winning companies also successfully eliminated manual...
by Demand Gen Report Team | Jun 28, 2011 | Industry News
Yet you have invested in these leads, and many of them are long-term opportunities worth developing. To maximize your return on investment you have to nurture these leads. Lead nurturing is a top priority for most marketers; not long ago DemandGen Report found that...
by Demand Gen Report Team | Jun 28, 2011 | Industry News
The marketing accelerators are designed to provide embedded marketing functionality available for Sage and Saleslogix CRM users, including email marketing and trigger-based campaigns; web visitor tracking; landing and lead capture pages, social media publishing,...
by Demand Gen Report Team | Jun 27, 2011 | Podcasts
DemandGen Report Editor Andrew Gaffney caught up with Koen De Witte, Chief Weaving Officer of LeadFabric, at the SiriusDecision Summit May 4-6, 2011 in San Francisco, to discuss the difference between U. S. and European demand generation trends. De Witte noted that...
