by Demand Gen Report Team | Jun 24, 2011 | Industry News
“Marketers have a variety of vendors they use for data, social, webinar and other activities,” Kardon told DemandGen Report. “So often, the buyer information – ‘digital body language’ – from these programs are in separate silos. The more information you know...
by Demand Gen Report Team | Jun 23, 2011 | Industry News
While developing a solution that conforms to EU policy, Pardot also has developed a universal opt-out initiative to comply with the U.S. Do Not Track Initiative. Rather than a pop-up verification, the decision to opt-out is controlled by the visitor’s web...
by Demand Gen Report Team | Jun 21, 2011 | Industry News
The quality of a vintage is contingent on a number of different factors; location, weather, plant maturity, soil conditions, and the aging process. In some years, these factors combine to create a uniquely high quality wine. The prospects that seed top-line growth in...
by Demand Gen Report Team | Jun 21, 2011 | Industry News
DemandGen Report: In your presentation you discussed progressive profiling and progressive forms, where leads enter more in-depth information over time. How does this tactic help marketers garner actionable information about prospects? Bryan Brown: Fortunately, most...
by Demand Gen Report Team | Jun 21, 2011 | Industry News
Robust economic growth in Asia has rapidly fueled demand for marketing automation services and consulting in that region. “DemandGen International is the only global consulting company that is 100% focused on marketing automation, so our expansion into Asia is a...
