by Demand Gen Report Team | Jun 7, 2011 | Industry News
Mike Gospe, Co-Founder and Principal of sales and marketing leadership consulting firm KickStart Alliance, explores key topics including personae, positioning statements and messaging in his new book, The Marketing High Ground. In an exclusive interview with DemandGen...
by Demand Gen Report Team | Jun 6, 2011 | Industry News
According to the survey, only 43% of respondents are able to leverage more than half of their marketing automation solution’s full features and functionality. The survey also showed a correlation between experience with the technology and full utilization, as...
by Demand Gen Report Team | Jun 5, 2011 | Industry News
The notice distributed to potential buyers pointed out that the sale of version 2 was “time sensitive” as the servers hosting it were scheduled to go down June 1. The legal notice also noted that there were “over 150 accounts” that had signed up for the beta of...
by Demand Gen Report Team | Jun 3, 2011 | Industry News
Now adding more than 300 accounts per month, Weber openly discussed the company’s aggressive plans to grow to the freemium model to over 5,000 accounts by the end of the year. Based on its current conversion rate of moving about 7% of freemium account to paid,...
by Demand Gen Report Team | Jun 3, 2011 | Podcasts
During the recent DemandCon event in San Francisco, DemandGen Report sat down with Sam Weber of Genius.com. At the time of the interview, Genius had just surpassed 1,200 companies taking advantage of its free account offer. Now adding more than 300 accounts per month,...
