by Demand Gen Report Team | Apr 13, 2011 | Industry News
“BtoB clients should be just as concerned if not more because of the larger impact those potential leaked contact points could have if hackers gain access to them,” noted Dennis Dayman, Chief Privacy and Security Officer at Eloqua. “In many cases, BtoB contact points...
by Demand Gen Report Team | Apr 12, 2011 | Industry News
The following are some basic steps for achieving successful lead nurturing: Define the objective of your nurturing program – and keep it realistic.While we would all like to increase our revenue by 50%, making that the objective of your first foray into a nurturing...
by Demand Gen Report Team | Apr 11, 2011 | Industry News
iCentera recently announced the availability of iCentera 8.0, the latest edition of the company’s on-demand sales enablement platform. The new release, tabbed “SSE” (Social Sales Enablement), is designed to help sales and marketing professionals...
by Demand Gen Report Team | Apr 11, 2011 | Podcasts
After securing $32 million is Series D funding from major backers including Sequoia Capital, Google Ventures and Salesforce.com, HubSpot solidified its position as a leading player in the marketing software space. DemandGen Report recently spoke with Mike Volpe, VP of...
by Demand Gen Report Team | Apr 11, 2011 | Industry News
The six part online workshop series is being offered at no charge to marketing executives and will consist of the following 30-minute sessions: ➢ Selling Lead Gen Internally | April 12 at 1pm ET ➢ Lead Generation A to Z | April 26 at 1pm ET ➢ Transforming...
