by Demand Gen Report Team | Feb 14, 2011 | Industry News
Because Hexaware had no real standardized marketing processes in place, its marketing department had been acting as a “sales support group,” working on tactical tasks fulfilling sales team requests, according to Amit Varshneya, VP of Marketing, Hexaware, which has...
by Demand Gen Report Team | Feb 8, 2011 | Industry News
At this point, the use of analytics to assess marketing effectiveness is an emerging trend. Many marketing professionals want to measure the impact of their programs but are skeptical about whether software can really help. “Historically, vendors have promised more...
by Demand Gen Report Team | Feb 8, 2011 | Industry News
“In order to get the most accurate information on your prospects and truly track ROI throughout the sales cycle, it’s essential that your CRM and your marketing automation tool are always talking to each other,” said Adam Blitzer, COO and Co-Founder of Pardot....
by Demand Gen Report Team | Feb 7, 2011 | Industry News
After the acquisition, the combined companies now have over 500 customers utilizing marketing software, Aprimo, which will remain headquartered in Indianapolis, will maintain its open strategy as will Teradata with its partners. “We are remaining very open to our...
by Demand Gen Report Team | Feb 2, 2011 | Industry News
“Marketing executives are under tremendous pressure to improve results,” said Bob Riazzi, CEO of ReachForce, in a company press release. “New customer acquisition is critical to our customers and that is where we focus our value. High performing demand...
