by Demand Gen Report Team | Feb 1, 2011 | Industry News
To support its rapid growth, Marketo said it added 100 new employees including customer-facing support and service employees by 150% and expanding engineering capacity by more than 50%. As automation tools are now being leveraged across various verticals,...
by Demand Gen Report Team | Feb 1, 2011 | Industry News
In 2010, Alinean introduced Interactive White Papers, in conjunction with IDC and Ziff Davis Enterprise. The company also created the Fight Frugalnomics™ resource center, an online library of articles, videos and webinars to help vendors understand the challenges...
by Demand Gen Report Team | Feb 1, 2011 | Industry News
To me, “BtoB marketing is all about revenue” sounds a lot like “you’ll lose 20 pounds in a week.” It’s the same kind of empty promise that is destined to fall short. I know it’s tempting to believe that you can guarantee success by concentrating...
by Demand Gen Report Team | Feb 1, 2011 | Industry News
Account Watch offers marketers the ability to deliver an optimize web site experience. For instance, a site visitor from a Top 100 prospect account can have an entirely different online experience — complete with tailored messages, shortened web forms or better chat...
by Demand Gen Report Team | Jan 25, 2011 | Industry News
Payne said that while Eloqua has not formally filed paperwork, the company has held briefings with various financial analysts and public investors about the future of the business. Rather than rush to be first to the public markets and tap into short-term peaks in...
