by Demand Gen Report Team | Jan 4, 2011 | Industry News
“Re-igniting growth is the business and economic imperative of 2011,” said Jon Miller, VP Marketing, Marketo. “For many companies, their current sales and marketing model is obsolete…at worst it’s totally dysfunctional. As a result, they will transform their...
by Demand Gen Report Team | Jan 4, 2011 | Industry News
“As one of the latest innovations on Force.com, customers will look to BranchIt for Chatter to extend the value of Chatter,” said Kendall Collins, CMO, salesforce.com. “Competitions such as AppQuest bring out the innovation in companies like BranchIt Corporation —...
by Demand Gen Report Team | Jan 4, 2011 | Industry News
In her new book, Nirell promotes a “SMART” approach to achieve company objectives, and through an exclusive interview with DGR, shares the barriers keeping organizations from reaching their goals and the “4 Ds of Segmentation.” DemandGen Report: You emphasize the...
by Demand Gen Report Team | Dec 28, 2010 | Demanding Views
Content can be textual, visual or audio, deployed online or off as well as used to frame related conversations. The distinction between custom marketing content and other content is critical for companies that expect it to drive sales. According to the Custom Content...
by Demand Gen Report Team | Dec 20, 2010 | Demanding Views
Which marketing/sales initiative should I be spending my time on? Salespeople are having a hard time following up on all our leads. Should I hire more sales people? Where should I spend my marketing/sales money to get best results and benefits? Am I spending too much...
